标题 | No More Excuses |
Brief | There’s nothing worse than getting stood up by your buddies when you have plans to watch the game and kick back a few beers. Manchester United coach Jose Mourinho is here to ensure that it never happens again. For starters, his pep talk video strips would-be flakes of their lame excuses (no one cares if it’s raining, George!) and tagged Facebook users got personalized messages to encourage them to gather together for UEFA Champions League games. If that’s not enough, a Mourinho chatbot rewards fans with discount codes for Uber and Deliveroo. Manchester United coach Jose Mourinho is here to ensure your friends never bail again on plans to watch a Champions League match and kick back with a few beers. His pep talk strips would-be flakes of their lame excuses while his personalized Facebook messages encourage tagged friends to gather together for the game. |
广告公司 | Publicis Italy |
广告战役 | #ChampionTheMatch |
广告主 | Heineken |
品牌 | Heineken |
Posted | 11月 2017 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | We needed fans to take notice, so we called on one of the greatest coaches of all time, Jose Mourinho. His arrogance and charm coupled with the fact that this time he would be watching UCL from his couch, made him the perfect motivator to ensure there were no more excuses for missing match nights with friends. We took over social media and joined conversations in messaging apps with targeted content that reacted to fans' context in real-time, from rain to Valentines day. Leveraging data we generated hundreds of videos, where Mourinho dismisses excuses from around the world. Yet he also provided a solution, encouraging fans to enjoy UCL match nights like winners, surrounded by friends with Heineken in hand. No matter where you are in the world, or your situation, Mourinho reminded you that there were no excuses for missing match night, always ending with the CTA to #championthematch |
媒体类别 | 互动 |
导演 | Guy Ritchie |
演员/名人 | José Mourinho |
广告经理 | Gianluca Di Tondo |
Advertising Agency | Publicis London |
Advertising Agency | Publicis Poke |
创意总监 | Cristiana Boccassini |
创意总监 | Marco Venturelli |
创意总监 | Luca Cinquepalmi |
创意总监 | Milos Obradovic |
创意总监 | Vinicius Dalvi |
文案 | Claudia Illan |
文案 | Giovanna Favoroso |
美术指导 | Hugo Wahledow |
美术指导 | Alice Teruzzi |
制作公司制片 | Adam Saward |
制作公司制片 | Dave Morrison |
制作公司制片 | Gareth Francis |
制作公司制片 | Jani Gest |
广告公司制片 | Silvia Cattaneo |
Worldwide Chief Creative Officer | Bruno Bertelli |
战略企划 | James Moore |
客户经理 | Eleni Charakleia |
客户经理 | David Pagnoni |
客户经理 | Fabiola Miccone |
Brand Director | Gianluca Di Tondo |
Brand Director | Anuraag Trikha |
Brand Manager | Els Dijkhuizen |