| 标题 | MAKE BEER STAND OUT AGAIN |
| Brief | ‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use. |
| 广告公司 | BBDO Ukraine |
| 广告战役 | MAKE BEER STAND OUT AGAIN |
| 广告主 | Obolon |
| 品牌 | hike |
| Posted | 11月 2019 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | ‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo. |
| 媒体类别 | Packaging Design |
| 执行创意总监 | Anze Jereb |
| 创意总监 | Denis Keleberdenko |
| 美术指导 | Mariia Plotnikova |
| 美术指导 | Rostyslav Vyshnevyi |
| 文案 | Dima Kishka |
| Head of Brand | Maria Teterin |
| 设计师 | Andriy Kosmeniuk |
| 设计师 | Ihor Chalyi |
| Motion Designer | Oleksiy Katruk |
| 制片 | Alexsandra Guliai |
| 客户总监 | Marina Kitaeva |
| Senior Account Manager | Anastasia Bezhevets |
| 客户经理 | Anna Volovitska |