标题 | The freshest orange juice brand |
广告公司 | Marcel |
广告战役 | The freshest orange juice brand |
广告主 | Intermarché |
品牌 | Intermarché |
Posted | 12月 2015 |
行业领域 | 果汁及水果饮料 |
剧情简介 | Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires' |
问题 | The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time. |
媒体类别 | 影视 |
客户主任 | Sylvie Colé |
客户主任 | Mathieu Delcourt |
客户主任 | Marie Dos Santos |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
Worldwide Creative Director | Anne de Maupeou |
首席创意官 | Dimitri Guerassimov |
首席创意官 | Fabien Teichner |
创意总监 | JULIEN BENMOUSSA |
文案 | Damien Lebreuilly |
文案 | Jonathan Wawer |
美术指导 | Ali Qamari |
美术指导 | Pierre Delort |
美术指导 | Guillaume Delattre |
Business Manager | Blandine Mercier |
客户经理 | Matthieu Morteau |
项目经理 | Barbara Cruchet |
项目经理 | Paul Marty |
项目经理 | Head of Digital Design |
战略企划 | Leoda Esteve |
制作公司制片 | Patrick Andriot |
制作公司制片 | Patrice Druet |
摄影师 | Patrice De Villiers |
Retoucher | Sophie Lawes |
后期制作 | Marie Absolom |