MARC MINART
数字项目经理 at Rosbeef!
Paris, 法国
标题Case study #InstaZOOMZ5
广告公司
广告战役 Case study #InstaZOOMZ5 - Sony Mobile
广告主 Sony Mobile France
品牌 Sony
首次发布日期 2016 / 4
行业领域 手机与寻呼机
广告口号 #InstaZOOMZ5 The first ZOOM on Instagram
剧情简介 #InstazoomZ5, the first ZOOM on Instagram by Sony Xperia.
What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – has organized an unprecedented experience. 
On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.
On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made ​​possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. 
 
媒体类别 社交媒体
长度
HEAD OF BRAND MARKETING SONY MOBILE FRANCE
执行创意总监
Directeur de la stratégie
客户主管
Studio Supervisor
Creative / Art Direction
Directeur social web
Social Media Strategist
数字项目经理
Chef de projet social media
数字项目经理 Pierre-Edouard Vidal
Assistant chef de projet digital
Agence media

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