标题 | Solar Graffiti |
Brief | In a neighborhood of Mexico, we chose a gathering place, unlighted and dangerous.We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment.We then worked on all the graffitis in which we incorporated new generation organic solar panels.From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels. |
广告公司 | Publicis Conseil |
广告战役 | Solar Graffiti |
广告主 | ENGIE |
品牌 | ENGIE Solar Graffiti |
Posted | 11月 2018 |
行业领域 | 水、电及煤气服务,公用事业 |
剧情简介 | ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy. |
媒体类别 | 案例研究 |
创意总监 | Elie Trotignon |
文案 | Anthony Clouet |
美术指导 | Nicolas Denis |
制作公司 | Carnibird Paris |
广告公司制片 | Florent Villiers |
客户总监 | Aurore Duhamel |
客户总监 | Marion Gautier-Falret |
客户总监 | Océane Auget |
客户主管 | Tristan de Laval |
战略企划 | Inès Blanfuney |
Vincent Teffene | |
首席战略官 | Luc Wise |