| 标题 | #SAMEFEELING |
| 广告公司 | McCann Worldgroup Romania |
| 广告战役 | #SAMEFEELING |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2019 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 执行创意总监 | Catalin Dobre |
| 创意总监 | Bogdan Costin |
| 创意总监 | Simona Suman |
| 美术指导 | Lia Bira |
| 美术指导 | Mihai Constantinescu |
| 美术指导 | Raluca Circo |
| 文案 | Bogdan Costin |
| 文案 | Andrei Mihailescu |
| 文案 | Irina Popp |
| 文案 | Paula Ionescu |
| Account Management | Amalia Jakab |
| Account Management | Madalina Patachia |
| Account Management | Andreea Sofrone |
| Account Management | Rocsana Marin |
| 广告经理 | Miruna Smeureanu |
| 广告经理 | Corina Rijnita |
| 广告经理 | Iuliana Nedelcu |
| 广告经理 | Andreea Cotet |
| 广告经理 | Alexandra Caraulani |
| 媒介总监 | Victor Croitoru |
| 媒介总监 | Sandina Crisiarcu |
| 媒介总监 | Dana Chitrusca |
| 媒介总监 | Oana Grigore |
| 媒介总监 | Andreea Gavrilescu |
| 媒介总监 | Cristian Ene |
| Senior Planner | Andrei Florian |
More Work
SEE ALLBittersweet Pies
- 品牌:
- Paul
- 广告公司:
- McCann Worldgroup Romania
#LittleMoneyBigFun
- 品牌:
- KFC
- 广告公司:
- MRM//McCann