| 标题 | Broadcast For Blood |
| 广告公司 | McCann Worldgroup Romania |
| 广告战役 | Broadcast For Blood |
| 广告主 | International Commitee of Red Cross |
| 品牌 | Red Cross National Society |
| 首次发布日期 | 2019 / 4 |
| 行业领域 | 献血、器官捐赠 |
| 剧情简介 | Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news. |
| 媒体类别 | 公关 |
| 长度 | |
| Agency | MRM//McCann |
| 制作公司 | Unlimited Communications |
| 执行创意总监 | Catalin Dobre |
| 创意总监 | Bogdan Costin |
| 美术指导 | Mihai Constantinescu |
| 文案 | Paula Ionescu |
| 客户总监 | Dana Hogea |
| 客户总监 | Diana Patriche |
| 客户总监 | Alina Masgras |
| 客户总监 | Olga Tudor |
| 客户总监 | Ioana Silviu Lefter |
| 客户总监 | Nadia Lazar |
| 客户总监 | Iuliana Tudor |
| 媒介总监 | Victor Croitoru |
| 媒介总监 | Alexandru Pascu |
| PR Director | Lavinia Chican |
| PR Director | Mihaela Dumitrascu |
| PR Director | Alexandra Tanasescu |
| 广告公司制片 | Petre Bruma |
| Digital Creative Director | Laura Belc |
| Digital Creative Director | Alex Budin |
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- 品牌:
- Paul
- 广告公司:
- McCann Worldgroup Romania
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- 品牌:
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- 广告公司:
- MRM//McCann