标题 | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s) |
广告公司 | BBDO New York |
广告战役 | Snickers Live Ads |
广告主 | Mars, Inc. |
品牌 | Snickers |
Posted | 11月 2017 |
行业领域 | 巧克力,巧克力棒,糖果,口香糖 |
剧情简介 | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
媒体类别 | 互动 |
制作公司 | O Positive |
Worldwide Chief Creative Officer | David Lubars |
首席创意官 | Greg Hahn |
执行创意总监 | Peter Kain |
执行创意总监 | Gianfranco Arena |
创意总监 | Scott Mahoney |
文案 | Scott Mahoney |
创意总监 | Dan Oliva |
美术指导 | Dan Oliva |
文案 | Rich Douek |
文案 | Chris Cannon |
文案 | Ricky Johanet |
美术指导 | Brian Pinkley |
广告公司制片 | David Rolfe |
广告公司制片 | Amy Wertheimer |
广告公司制片 | Melissa Chester |
广告公司制片 | Joe Croson |
广告公司制片 | Andrew Nam |
广告公司制片 | Chul Osborne |
客户经理 | Kirsten Flanik |
客户经理 | Susannah Keller |
客户经理 | Lisa Piliguian |
客户经理 | Tani Corbacho |
客户经理 | Blake Maraoui |
客户经理 | Danee Fields |
客户企划 | Annemarie Norris |
客户企划 | Sean Stogner |
导演 | Jonathan Klein |
制作公司制片 | Ralph Laucella |
制作公司制片 | Marc Grill |
Head of Production | Devon Clark |