Tani Corbacho
客户经理 at AMVBBDO / BBDO / MJZ
New York, 美国
标题A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s)
广告公司
广告战役 Snickers Live Ads
广告主 Mars, Inc.
品牌 Snickers
Posted11月 2017
行业领域 巧克力,巧克力棒,糖果,口香糖
剧情简介 “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show.

The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a  cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything.
媒体类别 互动
制作公司
Worldwide Chief Creative Officer
首席创意官
执行创意总监
执行创意总监
创意总监
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创意总监
美术指导
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广告公司制片
广告公司制片
广告公司制片
广告公司制片
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广告公司制片
客户经理
客户经理
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客户经理
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客户经理
客户企划
客户企划
导演
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制作公司制片
Head of Production

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