标题 | Snickers Live |
广告公司 | BBDO New York |
广告战役 | Snickers Live Ads |
广告主 | Mars, Inc. |
品牌 | Snickers |
首次发布日期 | 2017 / 1 |
行业领域 | 糖果棒 |
剧情简介 | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
媒体类别 | 电视 |
长度 | |
制作公司 | O Positive |
客户经理 | Blake Maraoui |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
创意总监 | Scott Mahoney |
创意总监 | Dan Oliva |
执行创意总监 | Gianfranco Arena |
执行创意总监 | Peter Kain |
客户总监 | Lisa Piliguian |
客户总监 | Tani Corbacho |
Head of TV | Devon Clark |
客户总监 | Susannah Keller |
客户主管 | Danee Fields |
音乐制作人 | Melissa Chester |
战略企划 | Sean Stogner |
客户企划 | Annemarie Norris |
音效制作 | Andres Velasquez |
音效制作 | Andrew Tracy |
音效设计公司 | One Thousand Birds |
音乐作曲家 | John Adair |
制作公司制片 | Paul Schultz |
制作公司制片 | Laura Dopp |
音乐公司 | Emoto |
执行制片 | Chrissy DeSimone |
剪辑师 | Geoff Hounsell |
剪辑公司 | Arcade Edit |
Assistant Editor | Laura Sanford |
制作公司制片 | Adam Becht |
执行制片 | Steve Greenstein |
执行制片 | Ralph Laucella |
执行制片 | Marc Grill |
摄影指导 | Mauro Fiore |
导演 | Jim Jenkins |
制作公司制片 | Blake Morrison |