Tani Corbacho
客户经理 at AMVBBDO / BBDO / MJZ
New York, 美国
标题Snickers Live
广告公司
广告战役 Snickers Live Ads
广告主 Mars, Inc.
品牌 Snickers
首次发布日期 2017 / 1
行业领域 糖果棒
剧情简介 “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show.

The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a  cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything.
媒体类别 电视
长度
制作公司
客户经理
首席创意官
首席创意官
创意总监
创意总监
执行创意总监
执行创意总监
客户总监
客户总监
Head of TV
客户总监
客户主管
音乐制作人
战略企划
客户企划
音效制作
音效制作
音效设计公司 One Thousand Birds
音乐作曲家
制作公司制片
制作公司制片
音乐公司
执行制片
剪辑师
剪辑公司
Assistant Editor
制作公司制片
执行制片
执行制片
执行制片
摄影指导
导演
制作公司制片

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