| 标题 | Wheelchange Tours |
| Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
| 广告公司 | FCB Lisbon |
| 广告战役 | Wheelchange Tours |
| 广告主 | Tur4All |
| 品牌 | Wheelchange Tours |
| Posted | 11月 2019 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
| 问题 | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
| 媒体类别 | 案例研究 |
| 创意总监 | edson athayde |
| 创意总监 | Luis Silva Dias |
| 首席创意官 | edson athayde |
| 文案 | edson athayde |
| 文案 | Márcio Nazianzeno |
| 美术指导 | Eduardo Pastor |
| 美术指导 | Andre Santos |
| 设计师 | João Martins |
| 制作公司 | BRO cinema |
| 导演 | Mário Patrocínio |
| 音效 | O Menino Grava |
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