Changing Recife - "Changing Recife"

Blackninja

Blackninja Recife, 巴西

2266

品牌: Changing Recife
国家: 巴西

广告主: Recife Cityhall

标题	Changing Recife
广告公司	Blackninja
广告战役	Changing Recife
广告主	Recife Cityhall
品牌	Changing Recife
首次发布日期	2016 / 5
行业领域	其他
剧情简介	In a city with so many social issues like Recife, in Brazil, people wanted to help but didn't even know how to start. It wasn't easy to become a volunteer. So, more than a campaign encouraging volunteer work, what the City needed was to make it easier to become a volunteer. Then, we launched Changing Recife: a platform that connects those who want to help with people in need. More than 70.000 people have already started some volunteer work for 400 NGOs. Recently, the platform it was recognized by UN for its contribution to the quality of life in cities. Never a network was so social, neither social was ever so networked.
哲学	Changing Recife. A platform that connects those who want to help with people in need. Never a network was so social, neither social was ever so networked.
问题	In a city with so many social issues like Recife, in Brazil, people wanted to help but didn't even know how to start. It wasn't easy to become a volunteer. So, more than a campaign encouraging volunteer work, what the City needed was to make it easier to become a volunteer. Then, we launched Changing Recife: a platform that connects those who want to help with people in need.
结果	Results up to now: . Recognized by the UN for its contribution for the quality of life in cities. . 400.000 hours of volunteer work . More than 70.000 volunteers . 400 NGOs. . 1 US$ of spontaneous media all over the country
媒体类别	电视
长度	121 seconds
更多信息	http://www.transformarecife.com.br
Copywriting	Márcio Nazianzeno
设计师	Filipe Soares
创意总监	Bertone Balduíno
创意总监	Ricardo Santiago
创意总监	Renata Gusmão
客户经理	Maria Edith Cunha