Márcio Nazianzeno
文案 at FCB Lisbon
Recife, 巴西
标题Stalin
广告公司
广告战役 Dictators
广告主 Sansa
品牌 Sansa
首次发布日期 2015 / 10
剧情简介 'You are free to eat well': campaign mocks the dictatorship of fast foods.
For advocates of healthy eating, the great villains are the fast food chains. Charged dining preservatives and artificial ingredients, they really are a weapon against any body.
Want someone more interested in showing the villainy of this type of food than a restaurant of natural snacks? With a slogan that says a lot about its positioning - "Fast good food" - the Sansa, from Brazil, decided to take the strategy to the letter. Under the motto "You are free to eat well", the brand decided to join iconic figures of dictators and fast foods as McDonald's and Burger King in emblematic pieces. 
媒体类别 平面
创意总监
美术指导
插图画家
文案
文案

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