标题 | The Teabag Collection |
广告公司 | Accenture Song (formerly Kolle Rebbe) |
广告战役 | The Teabag Collection |
广告主 | Hälssen & Lyon |
品牌 | Hälssen & Lyon |
首次发布日期 | 2017 / 3 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
剧情简介 | Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers. |
媒体类别 | Packaging, Branding & Design |
长度 | |
更多信息 | www.teabagcollection.com |
制作公司 | Xxx |
制作公司 | Korefe |
Public Relations Agency | Michelberger Pr |
制作公司 | Rts Scholz Gmbh |
执行创意总监 | Sascha Hanke |
Music & Sound Design | Hastings |
Head of Design | Christian Doering |
创意总监 | Alexander Michaelsen |
创意总监 | Tim Esser |
Graphic Designer | Mitja Schneehage |
Retouch Artist | Tommy Szewczuk |
客户经理 | Isabell Wust |
广告公司制片 | Ricarda Brieden |
制作经理 | Martin Luhe |
Artwork | Roy Philipp |
摄影师 | Imke Jansen |
设计师 | Ayzit Bostan |
导演 | Fabian Frinzel |
摄像师 | Alexander Hildenberg |
Sound Designer | Oscar Meixner |