Alexander Hildenberg
Creative Film & Foto Director at Accenture Song Germany
Hamburg, 德国
标题The Teabag Collection
广告公司
广告战役 The Teabag Collection
广告主 Hälssen & Lyon
品牌 Hälssen & Lyon
首次发布日期 2017 / 3
行业领域 咖啡,茶,巧克力饮料,早餐饮料
剧情简介 Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags.

To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers.
媒体类别 Packaging, Branding & Design
长度
更多信息 www.teabagcollection.com
制作公司
制作公司
Public Relations Agency
制作公司
执行创意总监
Music & Sound Design
Head of Design
创意总监
创意总监
Graphic Designer
Retouch Artist
客户经理
广告公司制片
制作经理
Artwork
摄影师
设计师
导演
摄像师
Sound Designer

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