| 标题 | Story behind the Scenes |
| 广告公司 | Y&R London |
| 广告战役 | 2015 Poppy Appeal campaign |
| 广告主 | The Royal British Legion |
| 品牌 | The Royal British Legion |
| 首次发布日期 | 2015 / 10 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. |
| 媒体类别 | Web Film |
| 长度 | |
| 制作公司 | Stink Films |
| 广告经理 | Gary Ryan |
| 创意总监 | Psembi Kinstan |
| 美术指导 | Alex Bamford |
| 客户总监 | Ben Boyles |
| Strategy Director | Fran Miles |
| 客户经理 | Max Bennett |
| 广告公司制片 | Bob Loyal |
| 广告公司制片 | Martin Caulfield |
| 摄影师 | Tom Reeves |
| 导演 | HILOW |
| 执行制片 | Jon Chads |
| 摄影指导 | Joseph Gainsborough |
| 音效 | Richard Enterazi |
| 剪辑公司 | HILOW |
| 剪辑师 | Qasim Arshad |
| Mixer | Barni Sparkes |
| Mixer | Suite TV |
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