Max Bennett
Account Director at Host Havas, Sydney
Sydney , 澳大利亚
标题Mark
广告公司
广告战役 2015 Poppy Appeal campaign
广告主 The Royal British Legion
品牌 The Royal British Legion
首次发布日期 2015 / 10
行业领域 慈善机构、基金、志愿者
剧情简介 This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today.
To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. 
媒体类别 平面
广告经理
创意总监
美术指导
客户总监
Strategy Director
客户经理
广告公司制片
广告公司制片
摄影师

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