Brittany Peskind
Associate Producer at Flare BBDO
Chicago, 美国
标题Give Extra, Get Extra Campaign
广告公司
广告战役 Give Extra, Get Extra
广告主 Wm Wrigley Jr. Co.
品牌 Extra
首次发布日期
行业领域 口香糖
剧情简介 How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal.
媒体类别 案例研究
长度
Soundtrack Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams
制作公司
执行创意总监
创意总监
美术指导
美术指导
美术指导
文案
文案
文案
执行制片
客户总监
导演
执行制片
制作公司制片
特效 The Mill
Colorist
制作公司制片
音效
Managing Director
Managing Director
Clean up
数字项目经理
Assistant Director
Group Brand Director
Digital Strategy Director
Color Assist
Traffic Director
设计师
2D Artist
2D Artist
Head of Production
Production Coordinator
Record Label ole Media Management L.P.
Audio Post Producer
Audio Post
Production Services

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