标题 | Give Extra, Get Extra Campaign |
广告公司 | Energy BBDO |
广告战役 | Give Extra, Get Extra |
广告主 | Wm Wrigley Jr. Co. |
品牌 | Extra |
首次发布日期 | 2015 / 10 |
行业领域 | 口香糖 |
剧情简介 | How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal. |
媒体类别 | 案例研究 |
长度 | |
Soundtrack | Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams |
制作公司 | Rattling Stick |
执行创意总监 | Andrés Ordóñez |
创意总监 | Pedro Pérez |
美术指导 | Andrés Ordóñez |
美术指导 | Josejuan Toledo |
美术指导 | Jesus Diaz |
文案 | Andrés Ordóñez |
文案 | Pedro Pérez |
文案 | Sofía González |
执行制片 | John Pratt |
客户总监 | Erin Welsh |
导演 | Pete Riski |
执行制片 | Joe Biggins |
制作公司制片 | Tessa Mitchell |
特效 | The Mill |
Colorist | Luke Morrison |
制作公司制片 | Adam Battista |
音效 | STIR Post |
Managing Director | Daniel Kuypers |
Managing Director | Jeff Adkins |
Clean up | Lianne Sinclair |
数字项目经理 | Brittany Peskind |
Assistant Director | Katheryn Batista |
Group Brand Director | Elke Anderle |
Digital Strategy Director | Zach Graham |
Color Assist | Mikey Pehanich |
Traffic Director | Matt Darnall |
设计师 | Adrian Navarro |
2D Artist | Randy McEntee |
2D Artist | Michael Sarabia |
Head of Production | Andrew Sommerville |
Production Coordinator | Grace Tober |
Record Label | ole Media Management L.P. |
Audio Post Producer | Mindy Verson |
Audio Post | Matt Holmes |
Production Services | Twentyfour Seven |