XAVIER DELELIS FANIEN
Head of Digital at Rosbeef!
Paris, 法国
标题#InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.
广告公司
广告战役 #InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.
广告主 Sony Mobile
品牌 Sony Xperia
首次发布日期
行业领域 手机与寻呼机
广告口号 #InstazoomZ5
剧情简介 What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an unprecedented experience. 
On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.
On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made ​​possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. 
媒体类别 社交媒体
长度
市场 法国
CEO, Head of strategy
CEO, Head of creatives
Head of account
Head of social web
数字项目经理
Social Media Strategist

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