| 标题 | #InstazoomZ5 the first ZOOM on Instagram by Sony Xperia. |
| 广告公司 | Rosbeef! |
| 广告战役 | #InstazoomZ5 the first ZOOM on Instagram by Sony Xperia. |
| 广告主 | Sony Mobile |
| 品牌 | Sony Xperia |
| 首次发布日期 | 2016 / 4 |
| 行业领域 | 手机与寻呼机 |
| 广告口号 | #InstazoomZ5 |
| 剧情简介 | What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an unprecedented experience. On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time. On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 市场 | 法国 |
| CEO, Head of strategy | Antoine David |
| CEO, Head of creatives | Frans McCABE |
| Head of account | Victoria Schnell |
| Head of social web | XAVIER DELELIS FANIEN |
| 数字项目经理 | MARC MINART |
| Social Media Strategist | MICHAEL GAYET |