Tom Barbor-Might
Director at Rogue Films
London, 英国
标题Kevin
广告公司
广告战役 When it’s wrong, make it right.
广告主 National Accident Helpline
品牌 National Accident Helpline
首次发布日期 2017 / 6
行业领域 公共安全、保健及卫生
剧情简介 June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
媒体类别 电视
长度
制作公司
创意总监
创意团队
创意团队
制片
Strategist
Account Service
Client Director
Client Director
导演
制片
Sound Designer
Sound Designer
Sound Designer
VFX Artist

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