Spotify - "Spotify Year in Music"

Razorfish

Razorfish New York, 美国

奖项

14615

品牌: Spotify
国家: 美国

广告主: Spotify

标题	Spotify Year in Music
广告公司	Razorfish
广告战役	Spotify Year in Music
广告主	Spotify
品牌	Spotify
首次发布日期	2015 / 2
行业领域	其他
问题	With over 50 million listeners in 58 countries, Spotify wanted to use its big music data to create a Year In Review unlike any other. At a time when more streaming services continue to enter the market, we had to reinforce Spotify as the people’s choice. The Spotify Year in Music wasn’t written by the critics or dictated by sales – instead it was the first time the world listened to the listeners. Data unearthed fascinating human truths, reframing the year’s events through the lens of music. In addition, users could get their own personal portrait – finally answering the question: “So what kind of music are you into?” Over 5 million site visits and over 1 million personal snapshots created. The campaign was featured by hundreds of publications, both traditional and online, and even Katy Perry – the most followed person on Twitter – tweeted her love.
媒体类别	互动
长度	113 seconds
更多信息	http://https://spotify-yearinmusic.squarespace.com/
创意总监	Alex Bodman
创意总监	Diego Aguilar
设计师	Ryan Kalus
设计师	Andy Catchaturyan
设计师	Sean Moroney
制片	Erin Clift
制片	Josh Karpf
制片	Marian Dicus
制片	Candice Katz
广告公司制片	Bryan Matsuoka
广告公司制片	Rob Cavenagh
广告公司制片	Justin Wallace
广告公司制片	Michael Prieto
广告公司制片	Larry Max
广告公司制片	Rebecca Shapiro
广告公司制片	Rob Huber
广告公司制片	Amit Vashista
广告公司制片	Silvia Cerqueira
广告公司制片	Jessica Zorn
广告公司制片	Michael Zabar
广告公司制片	Grant Owens
广告公司制片	Phillip Lee
广告公司制片	Neal Gorevic
广告公司制片	Keaton Bedell
执行创意总监	Natalie Lam