| 标题 | What We Do Next - This Generation |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | What We Do Next |
| 广告主 | Deutsche Telekom AG |
| 品牌 | Deutsche Telekom |
| 首次发布日期 | 2020 / 8 |
| 行业领域 | 电信服务 |
| 剧情简介 | The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 美国, 波兰 |
| Soundtrack | ‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell |
| 音效制作 | Factory Studios |
| Chief Brand Officer | Ulrich Klenke |
| Vice President (VP) | Wolfgang Kampbartold |
| 广告经理 | Ayten Pekerman |
| 广告经理 | Maren Ruddat |
| 广告经理 | Daniel Jaeger |
| 广告经理 | Ralf Luelsdorf |
| 广告经理 | Kathleen Karrer |
| Global Chief Creative Officer | Kate Stanners |
| 首席创意官 | Guillermo Vega |
| 执行创意总监 | Franki Goodwin |
| 执行创意总监 | William John |
| 文案 | Mia Silverman |
| 文案 | Francesco Grandi |
| 美术指导 | Mia Silverman |
| Creative Producer | Nayab Malik |
| 广告公司制片 | Jodie Sibson |
| 广告公司制片 | Ally Dean |
| Head Of Planning | Sam Wise |
| Planning Partner | Mathieu Abet |
| Senior Planner | Laura Pugh |
| Client Services Director | Clare Shaw |
| Business Leader | Anne Schlicht |
| 客户总监 | Terri Turner |
| 客户经理 | Cali Fish |
| Design Lead | Talveer Uppal |
| 设计师 | Nicholas Pires |
| 摄影师 | Vincent Haycock |
| 制作公司 | Somesuch |
| 制片 | Elly Camisa |
| 执行制片 | Tash Tan |
| PM | Max Harrison |
| Costume | Larissa Bechtold |
| Production Service Company | Somesuch LA |
| Line Producer | Youree Henley |
| 制作设计师 | Chris Jones |
| Production Service Company | Papaya Films |
| Line Producer | Marta Spychalska |
| 制作设计师 | Paulina Szpila |
| 导演 | Vincent Haycock |
| 摄影指导 | Mátyás Erdély |
| Sound Designer | Dan Beckwith |
| 后期制作 | ETC |
| Post-production Producer | Jon Purton |
| Colorist | Luke Morrison |
| 后期制作 | Prodigious UK |
| Post-production Producer | Libby Orrett |
| 剪辑师 | Ben Matthews |
| 音效 | Michael Powell |
| Talent Management | Thorsten König |
| Talent Management | Miracle Music |
| Talent/Actors | Billie Eilish |
| Talent Manager | Danny Rukasin |
| Talent Manager | Laura Ramsay |
| Talent Manager | Brandon Goodman |
| Talent Creative Direction | Michelle An |
| Talent Creative Direction | Chelsea Dodson |
| Hair | Tammy Yi |
| Make-Up Artist | Rob Rumsey |
| Wardrobe Stylist | Samantha Burkhart |
| Stylist Assistant | Damien Lloyd Regalado |
| Influencer Management | Pulse Advertising |
| Campaign Manager | Daniela Kühr |
| 客户经理 | Julia Ulatowska |
| Senior Key Account Manager | Natalia Marcinkowska |
| Campaign Manager | Rona Schulz |
| Senior Key Account Manager | Geraldine Ladewig |
| PR Agency | Proud Robinson + Partners |
| PR Business Director | Lucy Boyd |
| PR Account Manager | Lara Mcwilliam |
| PR Senior Account Manager | Joe Connolly |
| PR Junior Strategist | Rebecca Ritchie |
| PR Account Executive | Cynthia Gilbert |
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