| 标题 | The Not-So Beautiful Game: Switzerland |
| Brief | One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore. |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | The Not-So-Beautiful Game |
| 广告主 | National Centre for Domestic Violence |
| 品牌 | NCDV |
| Posted | 11月 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | The World Cup is fiercely patriotic, with fans proudly flying their flags, painting their faces and adorning themselves in their national colours. So, to communicate our message, we mirrored this powerful visual language and subverted the most emotive symbol there is: the national flag.To reflect the brutal nature of domestic violence, we reimagined a series flags across victim’s faces and bodies. The executions were simple and arresting – stopping people in their tracks and kick-starting conversations.We created executions for England, Japan, France, Stitzerland and Germany. Each new flag was then timed to be released before their crucial matches. The campaign originated as OOH, press and social posts, but rapidly spread as it was picked up by influencers, news, radio and television broadcasters all over the world. |
| 媒体类别 | 平面 |
| 创意总监 | Jo Wallace |
| 摄影师 | Neil Raja |
| 执行创意总监 | Lucas Peon |
| Retoucher | John Proudfoot |
| Graphic Designer | Rob Joyner |
| Graphic Designer | Yoshi Okubo |
| 创意团队 | Jo Taylor |
| 创意团队 | Maya Halilovic |
| Head of Production | Joseph Bassary |
| 客户总监 | Sally Emerton |
| 客户总监 | Fiona McGinley |
| Social Media Strategist | James Treen |
| Creative Content Strategist | Kwabena Agyeman-Mensah |