Lucas Peon
Chief Creative Officer at The Gate London
London, 英国
标题The Coffee Line
BriefWhat if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling.
广告公司
广告战役 The Coffee Line
广告主 Shell
品牌 Shell
Posted8月 2018
行业领域 轮胎、配件、机油、汽油、柴油
剧情简介 The world needs more, cleaner energy. By 2050, the energy demand will be double current rates. It takes creativity and ingenuity to find ways to make more of what we have, use less of what we have, and harness the waste and other by-products of industrial processes.;Our brief is to engage a global audience into the the critical subject of the energy transition. To help people understand the complexities, while demonstrating that our client is helping the world through the energy transition the campaign highlights how collaboration between Shell, entrepreneurs, influencers and the public is accelerating the development of more and cleaner energy.We do this by helping to create or enable new forms of energies. New ways of harnessing energy, and of transforming types of energy. Once we launch this, we create comms, fame and content about the story.
剧情简介 (原始语言) The world needs more, cleaner energy. By 2050, the energy demand will be double current rates. It takes creativity and ingenuity to find ways to make more of what we have, use less of what we have, and harness the waste and other by-products of industrial processes.Our brief is to engage a wider audience of 18 - 45 year olds into the energy transition. To help people understand the complexities, while demonstrating that our client is helping the world through the energy transition the campaign highlights how collaboration between Shell, entrepreneurs, influencers and the public is accelerating the development of more and cleaner energy.We do this by helping to create or enable new forms of energies. New ways of harnessing energy, and of transforming types of energy. Once we launch this, we create comms, fame and content about the story.
媒体类别 案例研究
长度
更多信息 https://www.lovethework.com/entries/510944
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客户经理
客户企划
Executive Creative Director Lucas Peon
Creative Director Jonathan Terry
Creative Director Chermine Assadian
Creative Director Ferran Lopez
Creative Karim Harfoucha
Creative Joerg bredenfick
Creative Simon Sworn
Creative Kat Thomas
Account Management Sabine Knauf
Planner Olivia Johnson
Case Study Producer Jonah Werth
Creative Producer Verity de Courcy Norman
Strategy Account Director Elizabeth Mangano
Creative Content Director David Drummond
Producer Lea Chukri
Videographer Chris Talbot
Videographer Vince Camacho
Animator Jake Huddart
Copywriter Ben Graham
Entrant Company J. WALTER THOMPSON
Idea Creation J. WALTER THOMPSON
Production J. WALTER THOMPSON
PR HILL+KNOWLTON STRATEGIES
Media Placement MEDIACOM
Additional Company COLLOQUIAL

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