| 标题 | The Not-So-Beautiful Game: England |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | The Not-So-Beautiful Game |
| 广告主 | National Centre for Domestic Violence |
| 品牌 | NCDV |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | If England get beaten, so will she |
| 剧情简介 | One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore. |
| 媒体类别 | 平面 |
| 创意总监 | Jo Wallace |
| 摄影师 | Neil Raja |
| 执行创意总监 | Lucas Peon |
| Retoucher | John Proudfoot |
| Graphic Designer | Rob Joyner |
| Graphic Designer | Yoshi Okubo |
| 创意团队 | Jo Taylor |
| 创意团队 | Maya Halilovic |
| Head of Production | Joseph Bassary |
| 客户总监 | Sally Emerton |
| 客户总监 | Fiona McGinley |
| Social Media Strategist | James Treen |
| Creative Content Strategist | Kwabena Agyeman-Mensah |