Lucas Peon
Chief Creative Officer at The Gate London
London, 英国
标题Gravity Light
BriefMany of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights. Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya.
广告公司
广告战役 Gravity Light
广告主 Shell Global, Gravitylight Foundation
品牌 Gravity Light
Posted11月 2017
行业领域 水、电及煤气服务,公用事业
剧情简介 In 2015, we partnered with Gravity Light to develop their prototype product and create the first commercial launch. November 2016, we launched a light powered entirely by gravity in Kenya, with an experiential roadshow across 50 rural, off grid communities. We did this using a touring experience combining local musical performances, a story relay and opening a night study space, powered by gravity lights.
媒体类别 案例研究
执行创意总监
创意总监
客户企划
客户企划
广告公司制片
广告公司制片
广告公司制片
Business Director
客户经理
客户经理
制作公司
导演
剪辑师

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