Ryan Purcell

Ryan graduated from RMIT with a Bachelor Degree in Communication. It’s there he learned that smudged leftie writing, when written next to stick figures, transforms into glossy addy things. 'That's pretty snazzy' he decided. He quickly took up a chair at McCann Melbourne to master the basics, before moving on to BWM Dentsu to hone his craft.

In his four something years at BWM Dentsu, he helped build Kmart into the largest retailer in Australia. #careergoals. Of course he didn’t do it alone… and there were things the team quickly cottoned on to. Like, being surprising for the category works. And pushing brand hard with creative consistency can be right for the right brand. Because really, brands are like friends… and the best friends are the ones who consistently captivate us with how awesome they are whenever we see them.

His favourite kind of work to make is stuff that’s fun, human, modern, useful and good looking. A few of his bits and pieces have even been recognised at D&AD, One Show and New York Festival.

In his spare time you’ll find him developing his fashion side hustle, Tumnus or going for romantic walks on the beach with Buddy, the American Staffie.

The Elevator Pitch

Ryan would love to use his experience (both work and life) to build brands people want to hang out with. And if we can win some awards along the way… well wouldn’t that be nice.