| 标题 | Cardless Cash |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | ‘Power of Thumbs’ |
| 广告主 | St. George Bank Limited |
| 品牌 | St George |
| 首次发布日期 | 2015 / 8 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a |
| 制作公司 | Photoplay Films |
| 执行创意总监 | Mike Spirkovski |
| 美术指导 | Pierre-Antoine Gilles |
| 文案 | Guy Hobbs |
| Managing Partner | Toby Aldred |
| Business Director | Suzanne Leddin |
| 广告公司执行制片 | Paul Johnston |
| 导演 | Scott Otto Anderson |
| 执行制片 | Oliver Lawrance |
| 摄影指导 | Daniel Ardilley |
| 制作设计师 | Virginia Mesiti |
| 剪辑师 | Simon Njoo |
| 后期制作 | FSM VFX |
| Lead VFX | Howard Hill |
| Post-production Producer | Tina Braham |
| 音效 | Nylon Studios |
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