| 标题 | This is family |
| 广告公司 | Iris |
| 广告战役 | This is family |
| 广告主 | adidas |
| 品牌 | Adidas Football |
| 首次发布日期 | 2020 / 9 |
| 行业领域 | 广告与传播 |
| 广告口号 | This is family |
| 剧情简介 | Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse. The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos. The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown. |
| 媒体类别 | Web Film |
| 长度 | |
| Edition House | Trim Editing |
| 创意总监 | Henry Scotland |
| 创意总监 | Rachid Ahouiyek |
| 创意团队 | Charlie Parker |
| 创意团队 | Jonny Marsh |
| Strategy/Planning | Ben Milligan |
| Senior Account Director | Theo Jenkins |
| Senior Account Executive | Dyfed Thomas |
| 广告公司制片 | Nadia Black |
| 广告公司制片 | Catharine Griffiths |
| Design Director | David Missen |
| Mid-weight Designer | Will Timney |
| Production (Agency) | Object & Animal |
| Director | Karim Huu Do |
| 剪辑师 | Elise Butt |
| 后期制作 | ETC |
| 音频后期制作 | 750 |
| 音效制作 | Soundtree Music |
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