| 标题 | Flash |
| 广告公司 | Droga5 |
| 广告战役 | Curry Two |
| 广告主 | Under Armour |
| 品牌 | Under Armour |
| 首次发布日期 | 2015 / 10 |
| 行业领域 | 运动鞋 |
| 剧情简介 | How long does it take to change the game? Hours? Days? Years? Decades? Nah...In this game, it only takes a second...or less. #LightTheGameUpThe reigning NBA MVP Stephen Curry's second signature shoe drops 10.24. For more info, visit: undrarmr.co/CurryTwo |
| 哲学 | The 2014-15 NBA season was one long coronation for Stephen Curry. He won the NBA’s MVP award while leading the Golden State Warriors to its first NBA Championship since 1975. Along the way, he broke multiple records, including the most 3-pointers made in a regular season and most 3-pointers made in a single postseason. But more importantly, Stephen Curry redefined the game of basketball. Curry proved an undersized guard could dominate the game and change the sport in the less than a second. Under Armour and Droga5 decided to kick off the 2015-16 NBA season by reminding the world how Curry and his miraculous shot changed the game. We worked with award-winning director Henry-Alex Rubin and Oscar-winner Jamie Foxx to showcase Curry’s generational talent by giving him only a fraction of a second to see the rim before releasing his shot. What ensues is an explosive display that reflects what makes Stephen the catalyst for the new era of basketball. View the film here. At just 27 years of age, Stephen Curry is widely considered the greatest shooter in NBA history. When Curry shoots a three, he releases the ball in as little as 0.4 seconds. That’s the quickest shot ever measured. And combined with world-class handles, exceptional court vision and the ability to make the impossible happen on a nighty basis he's forcing coaches, players and fans to re-evaluate what they know to be true about basketball. The film features the “Iron Sharpens Iron” Curry Two, the first colorway of Stephen’s second signature shoe, which he will wear during the kick-off to the NBA season and will be available on UA.com and select retailers around the world on Oct 24th. Additional colorways of the Curry Two will release throughout the season. |
| 媒体类别 | 互动 |
| 长度 | |
| Soundtrack | “Giants” by Tamer, Pusher Music |
| 电影电视 | The Mill New York |
| 音效设计公司 | Duotone Audio Group |
| Chairman | David Droga |
| 首席创意官 | Ted Royer |
| 集团创意总监 | Tim Gordon |
| 文案 | Craig Gerringer |
| 美术指导 | Conner Tobiason |
| Chief Creation Officer | Sally-Ann Dale |
| Head of Production | Ben Davies |
| Broadcast Producer | Rebecca Wilmer |
| Integrated Production Business Manager | Librado Sanchez |
| Chief Strategy Officer | Jonny Bauer |
| Head of Strategy | Chet Gulland |
| Strategy Director | Harry Roman |
| Junior Strategist | Isaiah Brown |
| Strategist | Hilary Heath |
| 客户总监 | Julian Cheevers |
| 客户总监 | Brian D'Entremont |
| 客户经理 | Josh Freeland |
| Associate Account Manager | Scott Bubis |
| 项目经理 | Courtney Kosup |
| 项目经理 | Monique Lavie |
| CEO & Founder, Under Armour | Kevin Plank |
| EVP, Global Marketing, Under Armour | Adam Peake |
| SVP, Global Brand Creative, Under Armour | Rick Anguilla |
| SVP, Global Brand Creative, Under Armour | Steve Battista |
| SVP, Global Brand Marketing, Under Armour | Adrienne Lofton |
| SVP, Business Development & Entertainment, Under Armour | Todd Montesano |
| VP, Global Brand & Sports Marketing | Peter Murray |
| VP, Creative & Design, Under Armour | Brian Boring |
| Senior Director, Strategic Partnerships & Entertainment, Under Armour | Dre Wright |
| Creative Director, Story Development, Under Armour | Jed Jecelin |
| Director, Brand Basketball, Under Armour | Tai Foster |
| Director of Sports, Marketing, Pro Basketball, Under Armour | Kris Stone |
| Brand Marketing Director, Campaign Integration, Under Armour | Teresa Oles |
| Director of Creative Operations | Eric Clemmer |
| 制作公司 | Smuggler |
| 导演 | Henry-Alex Rubin |
| 摄影指导 | David Devlin |
| Partner, Smuggler | Patrick Milling Smith |
| Partner, Smuggler | Brian Carmody |
| Executive Producer, Smuggler | Lisa Tauscher |
| Executive Producer, Smuggler | Drew Santarsiero |
| Head of Production, Smuggler | Andrew Colon |
| Producer, Smuggler | Alex Waite |
| 剪辑公司 | Stitch |
| 剪辑师 | Leo Scott |
| Assistant Editor | Weston Cadwell |
| Executive Producer, Stitch | Mila Davis |
| Colorist | Fergus McCall |
| 后期制作 | Framestore |
| 制片 | Christa Cox |
| Senior Producer, Framestore | Nicholas Dziekonski |
| VFX Supervisor/Lead Flame Artist | Martin Lazaro |
| Compositor | Leslie Chung |
| Compositor | Hieu Phan |
| Music Supervisor, Venn Arts | Jonathan Hecht |
| Executive Producer, Sound | Greg Tiefenbrun |
| Mixer/Sound Designer | Andy Green |
| 演员/名人 | Stephen Curry |
| 演员/名人 | Jamie Foxx |
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