标题 | Engraved Memories |
Brief | The first school desks that get students talking about bullying.We created the first school desks with engraved illustrations that will launch a discussion. They directly reach students in their environment and create a unique experience close to their habits (school desks have always inspired students, letting them write and draw moods, fragments of stories). We chose a visual vocabulary that speaks to them with the help of 10 famous artists. These illustrations come to life in augmented reality with a dedicated mobile app that reveal the full stories. Therefore, these engravings automatically get students and teachers talking about bullying. A website (ose-en-parler.ch meaning dare-to-speak.ch) was created to continue the dialogue. |
广告公司 | Havas Village Geneva |
广告战役 | Engraved Memories |
广告主 | Action Innocence |
品牌 | Action Innocence |
首次发布日期 | 2018 / 4 |
行业领域 | 国家教育 |
广告口号 | #EngravedMemories |
剧情简介 | Discover #EngravedMemories, the new campaign of Action Innocence and its simple idea : engrave illustrations, drawn by well-known artists, telling stories about bullying directly on school desks. These Illustrations are coming to life with a dedicated mobile app especially created for this occasion. A unique mix of technology and creativity that opens the conversation between teachers and students about bullying at school. Because it marks students’ lives forever, it’s time to talk about it. |
媒体类别 | 案例研究 |
长度 | |
市场 | 瑞士 |
更多信息 | www.ose-en-parler.ch |
创意总监 | Gabriel Mauron |
creative | Raphael Stein |
文案 | Antoine Karpat |
文案 | Mathieu Cuvelier |
美术指导 | Simeon Brandner |
Technology Lead | Camille.Delesalle |
Technology Lead | Kevin Schroeyers |
制作公司 | Cher Ami |
Video Company | Semper.tv |
Managing Director | Damien Fournier |
Creative Director | Gabriel Mauron |
Art Director | Simeon Brandner |
Copywriter | Antoine Karpat |
Copywriter | Mathieu Cuvelier |
Creative | Raphael Stein |
Lead Technology | Camille Delesalle |
Lead Technology | Kevin Schroeyers |
Project Manager | Pauline Charuel |
Producer | Jean-Frédéric Passot |
Producer | Benoit Barneoud |
Producer | Lisa Carmona |
Art Director | Yannice Berthault |
Art Director | Bastien Langlade |
Developer | Alexis Bouhet |
Developer | David Verlangieri |
Developer | Etienne Chaumont |
Developer | Lou Batier |
Cabinetmaker | Brice Baleydier |
Motion Designer | Julier Royer |
Motion Designer | Nobl |
Director | Ahmed Hadj Ameur |
DOP | Arthur Fanget |
1st assistant | Jonathan Grimault |
Assistant Director | Anthony Mastronicola |
Sound Engineer | Matthieu Reynaud |
Set Photographer | Vincent Maure |
1st Production Assistant | Pauline Fivel |
Entrant Company | HAVAS GENEVA |
Idea Creation | HAVAS GENEVA |