Thibaud Genevois
Creative Copywriter at Havas Genève
Genève, 瑞士
标题An adoptive gesture
广告公司
广告战役 An adoptive gesture
广告主 Geneva SPCA
品牌 Geneva SPCA
首次发布日期
行业领域 动物权利、安全及收养
剧情简介 Everything starts with a simple gesture.That’s how SPCA Geneva starts its actual campaign. The first contact between an animal and its owner is often created by the first gesture, the first stroke.On two different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. After a few hesitation, children and even adults start slowly to touch the two billboards which represent a dog and a cat made of synthetic hair. Spontaneously, this gesture starts to be natural, a real reflex. The stroke is the beginning of this contact, the beginning of the process for adopting an animal. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA’s Open Days in Geneva.
媒体类别 案例研究
长度
创意总监
美术指导
美术指导
文案
制片
客户经理

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