Thibaud Genevois
Creative Copywriter at Havas Genève
Genève, 瑞士
标题Move
广告公司
广告战役 Rupture
广告主 SPCA
品牌 Geneva SPCA
首次发布日期
行业领域 动物权利、安全及收养
广告口号 They are not always part of the journey
剧情简介 The campaign shows moments of life during which animals are too often forgotten and set aside and tells that adoption is the right choice. 
哲学 The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance. 
媒体类别 Billboard
Creative Agency
Retoucher
媒介公司
创意总监
文案
美术指导
美术指导
客户经理
摄影制作

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