|广告口号||They are not always part of the plan|
|剧情简介||The campaign shows moments of life during which animals are too often forgotten and set aside and tells that adoption is the right choice.|
|哲学||The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance.|
|Creative Agency||Havas Geneva|
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