Thibaud Genevois
Creative Copywriter at Havas Genève
Genève, 瑞士
标题Rabbit
广告公司
广告战役 A voice for a future
广告主 SPCA
品牌 Geneva SPCA
Posted5月 2016
行业领域 动物权利、安全及收养
剧情简介 Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice. 
媒体类别 平面
更多信息
创意总监
文案
美术指导
美术指导
战略企划
客户总监
插图画家
后期制作
媒介公司

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