Thibaud Genevois
Creative Copywriter at Babel
Paris, 法国
标题Action Innocence - Screens
广告公司
广告战役 Screens
广告主 Action Innocence Group
品牌 Action Innocence
首次发布日期 2015 / 10
行业领域 慈善机构、基金、志愿者
广告口号 The Internet can be frightening without the support of parents.
剧情简介 Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet. With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents. We have developed a concept involving protective symbols of children’s lives. Unfortunately, these « heroes » can’t give a hand to help children when they face a screen. Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet. 
媒体类别 Billboard
Agency
Art Buyer
后期制作
音效设计公司
媒介公司
Agency Havas Worldwide Geneva
创意总监
文案
美术指导
美术指导
战略企划
客户总监
制作公司

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