Benoit Mannequin
Flame Artist at MPC
Richmond, 美国
标题More Than a Place
广告公司
广告战役 More Than a Place
广告主 Harrah's Resort
品牌 Harrah’s Resort Southern California
首次发布日期 2020 / 1
行业领域 酒店、住宿
哲学 San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA.
In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury.
Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side.
媒体类别 电视
长度
音频
SVP & General Manager
VP, Marketing
Director, Resort Marketing
创意总监
执行制片
文案
文案
客户主管
客户主管
Assistant Account Executive
制作公司
导演
摄影指导
制片
剪辑公司
Editorial Company Executive Producer
Editorial Producer
剪辑师
Audio Executive Producer
Sound Producer
Mixer
Assistant Mixer
VFX / Finishing
VFX Executive Producer
VFX Producer
VFX Creative Director

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