标题 | Libé des réfugiés |
Brief | Everyone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice. |
广告公司 | FRED & FARID |
广告战役 | Libé des réfugiés |
广告主 | Libération |
品牌 | Libération |
Posted | 5月 2017 |
行业领域 | 报纸、杂志、书籍 |
剧情简介 | Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Frédéric Raillard |
首席创意官 | Farid Mokart |
执行创意总监 | Olivier Lefebvre |
创意总监 | Etienne Renaux |
创意总监 | Nicolas Berthier |
美术指导 | Etienne Renaux |
美术指导 | Nicolas Berthier |
文案 | Etienne Renaux |
文案 | Nicolas Berthier |
创意总监 | Julien-Pierre Mallet |
美术指导 | Julien-Pierre Mallet |
文案 | Julien-Pierre Mallet |
PR manager | Jalila Levesque |
PR manager | Marie Nguyen |
客户主管 | Philippine Mesmin |
客户主管 | Thibault Loué |
Brand Management | Laurent Joffrin |
Brand Management | Grégoire Biseau |