Jalila Levesque
Head of Group Communication at FRED & FARID Group, Paris
Paris, 法国
标题Libé des réfugiés
BriefEveryone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.
广告公司
广告战役 Libé des réfugiés
广告主 Libération
品牌 Libération
Posted5月 2017
行业领域 报纸、杂志、书籍
剧情简介 Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
媒体类别 案例研究
长度
首席创意官
首席创意官
执行创意总监
创意总监
创意总监
美术指导
美术指导
文案
文案
创意总监
美术指导
文案
PR manager
PR manager
客户主管
客户主管
Brand Management
Brand Management

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