Óscar López Gutiérrez

Óscar López Gutiérrez

Research & Studies Director at SCOPEN
Madrid, 西班牙

Positions

Research & Studies Director
SCOPEN
January 2012 - Present (8年 7个月)
Research & Studies Manager
SCOPEN
January 2011 - January 2012 (1年)
Client Executive
TNS Investigación de Mercados y Opinión
February 2007 - December 2010 (3年 10个月)
Client Executive
Ipsos
September 2003 - February 2007 (3年 5个月)

Education

Master’s Degree, Marketing and Sales Management (GESCO)

2008 - Present (12年 7个月)
The Master in Marketing and Sales Management (GESCO) is the essence of "Marketing by ESIC" and it is the result of 50 years of research and innovation provided by teachers and professional experts, which enables in-class training to always be at the forefront of the latest updates.

Master’s Degree, Market Research

2002 - Present (18年 7个月)
Identify and analyse the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data

Bachelor’s Degree, Psychology

1996 - Present (24年 7个月)
Especialización en Comportamiento del Consumidor

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