Will Good

Will Good (Will)

Worldwide Head of Business Development at Geometry Global - London HQ
New York, 美国

概要

All about doing things simply and boldly, rolling up sleeves (and with the punches), and always on the look out for a big opportunity.

Passionate about motivating the people around him to aim higher and do better, whether it’s a client network, or a pitch team of 2, single discipline or all of them.

Positions

Worldwide Head of Business Development
London, 英国
September 2014 - Present (9年6个月)
Will Good is Global New Business Director and is based in London. He is responsible for driving our global new business culture and framework. 

Global Client Lead, Coca-Cola
London, 英国
September 2013 - Present (10年6个月)
Global New Business Director
London, 英国
September 2013 - September 2014 (1年)
Responsible for Global New Business Strategy, Performance, Operations and Culture
Business Development Director EAME
Ogilvy Action
英国
2008 - 2013 (5年)
Responsible for European growth platform, delivered 30% new business growth year on year.

Led winning major global, local and regional pitches, including Coca Cola, Adidas, Triumph, Lego, BAT and Ford with Ogilvy Action and contributed to global pitch wins with Ogilvy & Mather and WPP on SC Johnson, Philips, Coca-Cola to name but a few.
Regional Communications Director
London, 英国
2006 - 2008 (2年)
Led all BAT business on all VFM brands including all communication strategies, campaigns, campaign frameworks, consistent application and managed agency performance across 42 European markets.

Drove sell in and set up of new digital innovations, as part of an overall cost reduction programme, incorporating a new regional agency-working model and process.
Regional Communications Director
London, 英国
2006 - 2008 (2年)
Led all BAT business on all VFM brands including all communication strategies, campaigns, campaign frameworks, consistent application and managed agency performance across 42 European markets.

Drove sell in and set up of new digital innovations, as part of an overall cost reduction programme, incorporating a new regional agency-working model and process.

Education

1:1 in European History, Russian Culture

1992 - 1996 (4年)

1988 - 1992 (4年)

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