标题 | Live Looper |
广告公司 | BBDO New York |
广告战役 | Downtown Records |
广告主 | Downtown Records |
品牌 | Downtown Records |
Posted | 4月 2018 |
产品 | The Academic |
行业领域 | 家用电器和视听产品 |
剧情简介 | When you stream on Facebook Live, it takes some time before the video pops up on your page. So you can create an infinite loop effect by filming your own Facebook page. The Academic made creative use of this quirk by introducing different layers of a song one by one. The whole recording was live and had to be performed spotlessly in a single take, otherwise every mistake would be repeated indefinitely. |
剧情简介 (原始语言) | In an era of bedroom rockers, The Academic are super tight live musicians– so we pursued a unique twist on their live performance. We discovered that when you stream on Facebook Live, it takes some time before the video pops up on your page. And that you can create an infinite loop-effect by filming your own Facebook page during that live stream. After an intense R&D phase, we successfully turned Facebook Live’s delay into an audio and visual loop sampler - precise enough to loop the song. We rearranged every instrument on the single to fit the length of Facebook’s delay and introduced all the different layers one by one. The whole recording was live and had to be performed spotlessly in a single take, every mistake would be repeated indefinitely. |
媒体类别 | 其他 |
长度 | |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
执行创意总监 | Tom Markham |
创意总监 | Bart Mol |
创意总监 | Pol Hoenderboom |
Director of Integrated Production | David Rolfe |
Senior Producer | Mo Twine |
Associate Producer | Daniele Lukacs |
Communication Planner | Azzahra Lopez |
Creative technologist | Filip Williander |
Influencer Manager | Lucy Bennett |
Intern | Tatiana Duarte |
制作公司 | BBDO Studios |
导演 | Law Chen |
Line Producer | Jonathan Hsu |
Behind the Scenes | Jeff Reagan |
剪辑师 | Alex Lubars |