Daniela Tucci
Head of PR at Wunderman
Buenos Aires, 阿根廷
标题Living Statistics
广告公司
广告战役 Living Statistics
广告主 Fundacion Huésped
品牌 Fundacion Huésped
Posted12月 2017
行业领域 慈善机构、基金、志愿者
剧情简介 HIV statistics in Argentina are becoming increasingly more shocking. Over 120.000 people are infected, and 30% of them are not even aware of it. But people only see numbers, and never relate them to someone who has a life and a story. They also forget how important is to take care of themselves and that everyone should take the HIV test even with the smallest amount of doubt
剧情简介 (原始语言) Taking advantage of the World AIDS day, “Fundación Huésped and Wunderman BA” launched a new campaign to enhance awareness and remark that the issue is still active.  The campaign was based on the classic iconography of statistics and the color related to HIV.
In several areas of the city of Buenos Aires, a group of volunteers dressed in red mingle among pedestrians, representing statistics of the virus.  
In Argentina
-          Out of 120 thousand people suffering from HIV, 90% became infected through unprotected sex
-          3 out of 10 people are not aware that they are infected with the virus
-          3 out of 10 people suffering from HIV decide to get tested at a late stage
“Numbers impact per se, the image is much stronger when we realized that each, and everyone is a person with his/her own history, a life and a family. We cannot ignore this. Ignoring this, or believing that:  Aids is no longer a problem, is what makes the epidemic more valid than ever," explained Leandro Cahn, Executive Director of Fundación Huésped.”
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General Creative Director
General Creative Director
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制作公司 LindaTv
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