Fred Levron
Global CCO at ---
New York, 美国
标题Hoarding - Alizeh
广告公司
广告战役 Out & Proud
广告主 The Times of India
品牌 The Times of India
Posted11月 2019
行业领域 机构/公益组织/非盈利组织
剧情简介 On September 6, 2018, the Supreme Court of India scrapped section 377. Even though the law had been struck down, LGBTQ individuals had to face widespread societal prejudice. They remained, for the most part, invisible.On the International Day Against Homophobia, Transphobia and Biphobia, The Times of India launched ‘Times Out & Proud Classifieds’, a section where the LGBTQ community could come out, speak-up and be seen.Members of the LGBTQ community could now look for employment, accommodation, a life partner. They could celebrate their birthdays and anniversaries and assimilate into mainstream society.The campaign film portrays the story of people from the LGBTQ community, offering a sneak-peak into their lives as they pour their heart out through the Classifieds columns. The campaign features a series of initiatives across print, digital, TV, radio and on-ground, aiming to integrate the community into society.
媒体类别 平面
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