Fred Levron
Global CCO at ---
New York, 美国
标题Fearless Kota
广告公司
广告战役 Fearless Kota
广告主 GSK Consumer Healthcare
品牌 GSK Consumer Healthcare
首次发布日期 2018
行业领域 保健与医药产品
剧情简介 Kota is the biggest hub of the coaching centers for India's toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and pain of leaving family behind, children find themselves in a stressful environment where there is competition all around and getting a good rank is all that matters in the world. This stress leads to phobia of exams, fear of failure and ultimately depression. In some cases, it forces children to take extreme measures to end their lives. Over the years, the toll of students committing suicide has been on the increase. To do well in the exams, students must study in a stress-free environment without the fear of failure. This enables them to face the exams fearlessly.
媒体类别 影视
长度
创意合伙人
首席创意官
Digital Creative Director
Senior Brand Manager
创意总监

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