| 标题 | Dare to Think |
| 广告公司 | mortierbrigade |
| 广告战役 | Dare to Think |
| 广告主 | Ghent University |
| 品牌 | Ghent University |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Dare to Think |
| 剧情简介 | A number of professors of Ghent University presented lectures based on dubious – and often false – statements. Why? To test the critical mindset of the students. mortierbrigade wanted to find out how long it would take for the students to react and oppose the statements made by their professors. This experiment, intended to encourage students to respond and have a critical mindset, aims to reinforce the philosophy of UGent. DARE TO THINK means daring to think ‘critically’, something that adds great value in a society that thrives on fake news. |
| 媒体类别 | Research & Others |
| 长度 | |
| 广告经理 | Isabel Paeme |
| 广告经理 | Laurens Beke |
| 创意总监 | Jens Mortier |
| 创意总监 | Joost Berends |
| 创意总监 | Philippe de Ceuster |
| 美术指导 | Laurie Lacourt |
| 文案 | Catherine Hermans |
| Head of Production | Charlotte Coddens |
| Strategist | Vincent D'Halluin |
| 制作公司制片 | Olivia Naudts |
| 制作公司 | Caviar |
| 导演 | Tom Willems |
| 制作公司制片 | Shana Duprez |
More Work
SEE ALLHippo
- 品牌:
- èggo
- 广告公司:
- Happiness Brussels, an FCB Alliance
Kiss
- 品牌:
- Studio Brussel
- 广告公司:
- Mutant
Toilet
- 品牌:
- Studio Brussel
- 广告公司:
- Mutant
Finally
- 品牌:
- Pink Ribbon
- 广告公司:
- mortierbrigade