Andrea Pedrazzini
CEO Switzerland - Global Client Lead GSK at Saatchi & Saatchi
Geneva, 瑞士
标题Feet on Fire
广告公司
广告战役 Feet on Fire
广告主 GlaxoSmithKline
品牌 Lamisil
首次发布日期 2016 / 4
行业领域 非处方药
广告口号 Nothing works faster
剧情简介 The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot. 
媒体类别 Web Film
长度
执行创意总监
Deputy Executive Creative Director
美术指导
文案
战略企划
制片
制片
客户总监
客户总监
Chief Executive Officer (CEO)
导演
制作公司制片
制作经理
摄影指导
执行制片
Lead VFX
Flame Artist
电影电视
后期制作

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