Brian Kim
Senior Art Director at Activision Publishing
Los Angeles, 美国
标题Remarkable Shot
广告公司
广告战役 Remarkable Shot
广告主 Macy's, Inc.
品牌 Macy's
首次发布日期 2018
行业领域 服装、时装和鞋类
哲学 Macy’s created an Instagram brand experience that allowed all of its followers to take part in the unattainable world of fashion by turning their screen grabbing habit into a fashion skill. We organized a shoot with four different sets, a glam team and two models. The only thing missing was a photographer. That’s where the viewers came in. The brand filmed the models posing on set and posted the videos on Instagram stories. The viewers could then use the screen capture tool on their phones to become photographers and take the most remarkable shot. With around 11,500 “photographers,” we took the six winning shots and featured them as a social campaign along with the handles of the ones who captured them. Macy’s engaged everyday people and gave them a permanent place in the most glamorous industry by turning them into fashion photographers for a day.
媒体类别 互动
Agency Planning Director
Agency Planning Director
Worldwide Chief Creative Officer
Chief Creative Officer
执行创意总监
执行创意总监
联合创意总监
美术指导
美术指导
Agency Producer
Agency Producer
执行制片
Producer
Line Producer
Director of Photography
Editing Facility
剪辑师
Editorial Producer
Director of Integrated Production
Account Team
Account Team
Account Team
Influencer Manager

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