Katja Giannella
Group Business Director at Grey London
London, 英国
标题Chatbot (Serbian)
广告公司
广告战役 Chatbot
广告主 Carlsberg Group
品牌 Tuborg
首次发布日期 2018 / 4
行业领域 啤酒,苹果酒
哲学 Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local Tuborg influencers and celebrities, and hosted on Facebook Messenger. It’s part of a new brand positioning “Open to more since 1880” – a celebration of Tuborg’s belief that the power of an open attitude and spirit adds value to all our lives, especially in a world where people can feel increasingly disconnected. The campaign is also launched with a 30 second film that celebrates the people we meet over a lifetime. It focuses on the value that can be gained from being open to meeting new people and embracing the experiences they bring you; from those who become our best friends, to ones we share a first kiss with and then those who take us to new places. With the campaign Tuborg hopes to re-define fun for a new generation of consumers, ultimately inspiring them to celebrate the life experiences they can gain while sharing a Tuborg with someone. It’s the first work from Grey London who won the global account in August 2017. The TVC will be rolled out in various key markets around the world, and the Chatbot launches first in Serbia in April, before being released globally. The brand campaign is also supported by bespoke social activity and a shopper marketing campaign.
媒体类别 互动
长度
市场 塞尔维亚
Marketing Director
Marketing Director
Brand Manager
Digital Manager
Deputy EDC
Creative
Creative
Digital Producer
Digital Designer
Digital Designer
Account Director
Emerging Technologies Director
Head of Delivery Grey X
Digital Strategist
Digital Strategist
Group Business Director
Account Director
Account Manager
客户主管
项目经理
Digital Production Agency Reply ai
Co-Founder
Co-Founder
Head of Business Development
CEO and Co-Founder
Bot Developer
项目经理
Media Partner Facebook Messenger
Agency Partner
Creative Agencies Partner
Client Solutions Manager

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