Katja Giannella
Group Business Director at Grey London
London, 英国
标题Open to everyone, open to more
广告公司
广告战役 Open to everyone, open to more
广告主 Carlsberg Group
品牌 Tuborg
首次发布日期 2018 / 4
行业领域 啤酒,苹果酒
哲学 Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local Tuborg influencers and celebrities, and hosted on Facebook Messenger. It’s part of a new brand positioning “Open to more since 1880” – a celebration of Tuborg’s belief that the power of an open attitude and spirit adds value to all our lives, especially in a world where people can feel increasingly disconnected. The campaign is also launched with a 30 second film that celebrates the people we meet over a lifetime. It focuses on the value that can be gained from being open to meeting new people and embracing the experiences they bring you; from those who become our best friends, to ones we share a first kiss with and then those who take us to new places. With the campaign Tuborg hopes to re-define fun for a new generation of consumers, ultimately inspiring them to celebrate the life experiences they can gain while sharing a Tuborg with someone. It’s the first work from Grey London who won the global account in August 2017. Jimmy Blom, Deputy ECD at Grey London says: “Working on a heritage beer brand like Tuborg is always a privilege. Not only did we have the opportunity to create a thought provoking film about making the most out of every single person you meet, but with Tuborg’s progressive attitude to mobile and social media, we could let our concept cross over into real life.’   The TVC will be rolled out in various key markets around the world, and the Chatbot launches first in Serbia in April, before being released globally. The brand campaign is also supported by bespoke social activity and a shopper marketing campaign.
媒体类别 电视
长度
市场 塞尔维亚
Post production
Former Tuborg Global Marketing Director
Digital Manager
Marketing Director
Brand Manager
Creative Director
Creative Director
文案
Art Director
Creative Director
Deputy Executive Creative Director
Agency Producer
Group Business Director
Account Director
Account Manager
Account Executive
Planning Director
Director
Production Company Pulse Films
Producer
Editor
Sound
Track

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