Mentos - "It’s easy to connect, with a little help"

BBH

BBH London, 英国

奖项

22605

品牌: Mentos
国家: 英国

广告主: Perfetti Van Melle

标题	It’s easy to connect, with a little help
Brief	In this feel-good clip from Mentos, we see how easily we can connect with those around us with a little bit of help – and childlike abandon. Armed with just a stick of Mentos and a wireless earpiece, regular adults strike up conversations with perfect strangers by following tips from their pint-sized mentors, word-for-word, and offering a Mentos. After all, who says no to Mentos?
广告公司	BBH
广告战役	Mentos Mentors
广告主	Perfetti Van Melle
品牌	Mentos
首次发布日期	2015 / 11
行业领域	糖果
剧情简介	We took a group of shy adults and sent them out into the city with earpieces, promising them that a team of ‘communications experts’ would be watching them on screen and guiding them through every interaction. What we didn’t tell them was that their ‘mentors’ would be about five years old on average. After some initial surprise at who was telling them what to do, our brave protagonists surrendered control to the little voices in their ears and even made some friends - proving once and for all that connecting with people isn’t nearly as hard as we perceive it to be. And if you’ve got a Mentos to offer, it’s positively easy. Because after all, Who Says No To Mentos?
哲学	BBH London has created Mentos Mentors, an online film which supports the launch of Mentos’ new global brand positioning “Who Says No To Mentos” in the UK, USA and Europe. A Mentos candy is like a real-life friend request. Offer one to anyone and they’ll probably say yes. They might even smile at you. Because let’s face it, Who Says No To Mentos? And that’s significant, because although we like to think we’re more connected than ever, the truth is that in the real world we’ll actually do anything to avoid contact with other people. We don’t look one another in the eye, touch one another or even talk to people we don’t know. But there was a time when each of us engaged and interacted with everyone we came across. No, it wasn’t before mobile phones or the internet. It was when we were kids. If connecting with people is a skill we have forgotten, could they teach it to us again?
媒体类别	电视
长度	149 seconds
音效	String and Tins
广告经理	Daan Simonis
集团创意总监	Paco Conde
集团创意总监	Beto Fernandez
集团创意总监	Joakim Borgström
创意团队	Doug Fridlund
创意团队	Mikael Alcock
创意总监	Shelley Smoler
创意总监	Raphael Basckin
Strategist	Damien Le Castrec
Strategy Director	Ben Shaw
Strategy Director	Agathe Guerrier
Strategic Business Lead	Carly Herman
客户总监	Jonny Price
客户经理	Josephine Kiernan
广告公司制片	Laura Graham
广告公司制片助理	Charlie Balmer
制作公司	Indy8
导演	Matt Pollock
执行制片	Rupert Reynolds-Maclean
制作公司制片	Emory Ruegg
摄影指导	Robin Fox
后期制作	The Mill London
剪辑公司	Stitch