| 标题 | The Glassical Concert |
| 广告公司 | VML Ogilvy Japan |
| 广告战役 | SuntoryHall “The Glassical Concert” #glassical |
| 广告主 | Suntory |
| 品牌 | Suntory |
| 首次发布日期 | 2015 / 4 |
| 广告口号 | a resounding encore |
| 剧情简介 | To support client Suntory, which also sponsors one of Japan’s premier concert halls in Tokyo, the agencies collaborated on a project in which the drink glasses of 300 volunteers were turned into musical instruments. |
| 哲学 | How did the agencies do it? They worked with “world-class conductor Mr. Yutaka Sado,” who helped coordinate or conduct the “audience of up to 300″ who showed to observe and make music (or some approximation thereof) with “carefully crafted note-shaped ice placed in each glass.”Masato Mitsudera, Head of Creative for Geometry Japan, says: “…we looked to create a concept that would appeal to a younger audience – one that is increasingly interested in the classical music scene.” From Ogilvy Japan CCO Ajab Samrai: “This integrated campaign seamlessly brings together both the musical and drinks heritage of the company with the world’s first ‘drink instrument.'” |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Ajab Samrai |
| 创意总监 | Head of Digital Design |
| PL | Yasushi Arikawa |
| AD | Akihiko Ono |
| C | Shinichiro Fukushima |
| MD | Masahiro Saito |
| AD | Koichi Maeda |
| AE | Ai Shimomura |
| 制作 | TOKYO TAIYOKIKAKU |
| PR | Hidekatsu Nagasawa |
| PR | Kazushige Fujie |
| PM | Ryusuke Yoshida |
| PM | Tomoko Morishige |
| PM | Toshiaki Fujishima |
| Dir | Eiji Tanigawa |
| Ca | Senzo Ueno |
| Lig | Masachio Nishida |
| Art | Etsuko Akiba |
| Sound Design | invisible designs lab |
| 音乐 | Audioforce |