Malcolm Poynton
Global CCO at Cheil Worldwide
London, 英国
标题Don't Judge Me
广告公司
广告战役 Don't Judge Me
广告主 LIA
品牌 LIA
Posted11月 2019
行业领域 商贸展会、活动及节日
哲学 Running an advertising awards show is a highly competitive business, with upwards of thirty international competitions competing for a share of an ad agency’s ever decreasing entry fee budget. An Award show is only as good as its judges, and this is where LIA excels. Each year LIA gathers a stellar line up of the world’s most celebrated creatives for a week of judging. They also run a LIAisons program to run concurrently, giving 100 up-and-coming creatives up close and personal access to these industry legends. To promote this and encourage more entries, LIA commissioned Don’t Judge Me, a podcast series that coincided with the tenth anniversary of LIAIsons. Each episode featured a high-profile judge answering ten (often personal) questions supplied by LIAIson delegates. The first episode featured a selection of highlights as a teaser for the series, which was promoted via LIA’s extensive global database of agency creatives. This series has contributed to an increase in entries and confirmed LIA’s status as one of advertising’s top 5 global award shows.
媒体类别 社交媒体
长度
制作公司
导演
Senior Producer
录音室
剪辑师
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